Social media is having a profound impact on the way we communicate in today's world—both personally and in business. And while most of the discussion has been about how it can be used to better market businesses, the thing that's really driving fear among business leaders is how to control it. Executives and managers are asking questions such as: * How do I control my employees' use of social media? * How do I stop them from using it at work? * How can I stop them from saying anything bad about our business? The answer to all three questions is: YOU CAN'T. But you can take steps to understand your risks and create a policy that protects you. Perhaps the real issue is organizations aren't starting with the right questions. In fact, the majority of businesses have made assumptions about social media, employee use, and how it impacts the workplace without conducting any research within their organizations. That lack of awareness can trigger fe