What is SEO Basics ?

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

It’s imperative to remember that when your site is correctly optimized for search, you stand a much better chance of potential-customers finding your business when they are searching online.

Keyword

Keywords are an important part of SEO. SEO is about targeting keywords which user or clients looking for your business would search. Keywords are search queries that user type into Search Engine to find information.

SEO page optimization includes both on-page and off-page optimization. There's a big difference between.

On page optimization is the process of making web pages/website search engines friendly which helps in easy crawling and indexing of websites. And off page optimization is the process of building back links to achieve high SERP.

On Page Optimization is the activity that is done on the page for search engine ranking like using alt tags, keywords is meta tag, tool tip and proximity, keyword-density, proper usage of keywords in heading tags.

Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking. Off Page Optimization activities include directory submission, article submission, forum discussion, blog posting, press release, blog commenting, white paper submission and along with this social bookmarking (in Digg, delicious, Reddit, StumbleUpon) and social media promotion (in Facebook, twitter, LinkedIn). Off page optimization creates strong back links for our site which not only helps for search engine ranking but also for drive traffic from sites where we have done all these submissions.

In very next article we discus about on Off page Optimization.